Thursday, November 17, 2011
Selena Gomez - Hit The Lights [Music Video Premiere]
I'll admit, I don't really like Selena Gomez' latest album When the Sun Goes Down because it is what it is, a bunch of songs bigger pop artists rejected. Who Says was fine till she destroyed it with the awful live performances, Love You Like a Love Song was overrated and too robotic, but I'm afraid I'm quite liking the THIRD single Hit the Lights. It's remarkable because Hollywood Records tends to give up on an album after its second single, and promotion for the second single is usually rubbish so it flops (see: Hilary Duff's Stranger and Miley Cyrus' Who Owns My Heart). But Selena's fanbase has taken very well to Love You.. and sent the song to become another hit.
So Hollywood Records have finally started acting like an actual record label and released a third single. It's a move further into electro/pop territory and the further she ventures into this subgenre, the more I like it. Hit the Lights is very much a carefree number about living your life etc. without coming across cheesy to the point where its cringeworthy. And as with every Gomez video, there's always one look where she looks flawless and the rest I'm not too fond of. But overall, I don't like some of the camera angles and the behind the scenes video of the disco ball in the forest and the flashlights party in the middle of the road showed that they could've looked a lot better than those scenes actually did in the video.
Now if only Demi would hurry up with a second single already. All Night Long please.
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Artist Of The Month. (November 2011)
The Power Rangers of British pop, The Saturdays, are returning this year with a more mature sound and image, with the girlband taking a stab at the pop/dance wave with their fourth album On Your Radar's first single Notorious being a total flip in direction in their sound, and was noticeably more clubby compared to their previous singles and albums. They then took things a level further with the complete rave-tastic All Fired Up, which is without a doubt their best single release, not surprising since the track was produced by production powerhouse Xenomania, the machine behind pretty much all of Girls Aloud's discography. The pop five-piece are charging forward with the Christmassy ballad My Heart Takes Over before their album On Your Radar drops November 21st!
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