Introducing: Olly Murs + Heart Skips A Beat [Music Video Premiere]

If you haven't got an inkling who Olly Murs, it's time you do. The British reggae-pop artist lost to Joe McElderry on The X Factor (UK) two seasons ago, which I wouldn't blame you if you've scoffed at that since Joe's most recent accomplishment is winning the honestly dreadful Popstar to Operastar rubbish after Simon Cowell dropped Joe from his label a while back after debut single Ambitions, follow-up single Someone Wake Me Up, though tagged to the last instalment of Chronicles of Narnia, and first album Wide Awake all tanked in the UK charts. Although reports say he has landed a new record deal with Universal's Decca Records after winning Popstar to Operastar. Meh, we'll see how he does.

However, without being tagged to a ginormous movie, Olly Murs has kept things simple, fusing reggae with pop and bringing the most delightfully summery tracks. Think a male version of Colbie Caillat. His hits from double platinum selling self-titled debut album include UK #1 Please Don't Let Me Go, UK #4 Thinking of Me, and latter two singles Heart on My Sleeve and Busy which peaked at #20 and #45 respectively. I blame this one on terrible promotion.

Nevertheless, Olly Murs was released last year and it's time to move on to another album era. The Wanted's Glad You Came may be leading the UK Midweeks Chart at the minute, but Olly's got his eye on this summer's British pop anthem as well with his newest single Heart Skips A Beat, one that grows on you much like his previous efforts and doesn't try to hard to be anything but Olly.

You can check out the music video for Heart Skips A Beat below.

Labels: MUSIC VIDEOS, OLLY MURS