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Thursday, August 18, 2011
Big News: Simon Cowell and Leona Lewis end 'Collide' publicity stunt

Well here's something we all saw coming. Earlier last month, British crooner Leona Lewis gave fans her new single Collide which was to be released on the 4th of September, facing stiff competition from Pixie Lott's All About Tonight and The Saturdays' rave club banger All Fired Up. Regardless, shortly after releasing Collide to her VEVO page, Leona got sued for a plagiarism case by DJ no one's really heard of outside of the club circuit - Avicii.

A lot of drama on Twitter happened, and with all the bitching and sniping, it was hard to tell what was really going on behind the scenes. To me, it sounded like another one of the manipulative Simon Cowell's publicity stunts to get people buzzing about Leona again, especially since Lewis' second album Echo underwhelmed compared to brilliant debut album Spirit.

And as predicted, the publicity stunt and all it's fakeness and drawn to a close, with an official press release saying Leona and Avicii have decided to "work together" aka "this was all just a lie and now you know who Avicii is and heard about Collide" benefitting both parties. Above on the single cover of Collide, you can see both Leona and Avicii's names on it.

Bullshit. Utter bullshit. I've lost all respect for Simon Cowell, never had any for Avicii (since I never knew of his existence till now), and like Leona a little less now.

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