Saturday, June 11, 2011
The Wanted - Glad You Came [Music Video Premiere]
While The Saturdays have moved on to a much wiser promotional strategy of releasing a single around the same time as the music video premiere to capitalise on the hype, it seems many other British bands are still stuck with the same old formula of releasing the video almost a month ahead of the single release. And so comes The Wanted's music video for their lead single from upcoming second album Glad You Came.
The dance/house track follows a similar structure as their UK Top 3 hit Gold Forever and breakout debut #1 smash All Time Low, starting out with a piano-based verse before the track explodes into a dance number. Glad You Came is markedly better than the rather old-fashioned Gold Forever. All the better for it then.
The video, however, is something I can't quite figure out. Yes, the boys are having fun on the beach, hooking up with random hot girls throughout the video, but at the end of the video, it's all a big "WTF?". Granted, most pop videos have the stars dancing around in a club but for some reason, I just don't get this one. But I still like the track. I'm just waiting for them to ditch this way overdone promotional strategy alongside pretty much all the other UK acts.
We review the latest in 21st century. Mostly we do pop, but it doesn't really matter, along with new music premieres, video premieres, album premieres. If the links don't work, please notify me in the cbox right below and I will post a new link in the cbox. Thanks.
Artist Of The Month. (November 2011)
The Power Rangers of British pop, The Saturdays, are returning this year with a more mature sound and image, with the girlband taking a stab at the pop/dance wave with their fourth album On Your Radar's first single Notorious being a total flip in direction in their sound, and was noticeably more clubby compared to their previous singles and albums. They then took things a level further with the complete rave-tastic All Fired Up, which is without a doubt their best single release, not surprising since the track was produced by production powerhouse Xenomania, the machine behind pretty much all of Girls Aloud's discography. The pop five-piece are charging forward with the Christmassy ballad My Heart Takes Over before their album On Your Radar drops November 21st!
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