While The Saturdays have moved on to a much wiser promotional strategy of releasing a single around the same time as the music video premiere to capitalise on the hype, it seems many other British bands are still stuck with the same old formula of releasing the video almost a month ahead of the single release. And so comes The Wanted's music video for their lead single from upcoming second album Glad You Came.
The dance/house track follows a similar structure as their UK Top 3 hit Gold Forever and breakout debut #1 smash All Time Low, starting out with a piano-based verse before the track explodes into a dance number. Glad You Came is markedly better than the rather old-fashioned Gold Forever. All the better for it then.
The video, however, is something I can't quite figure out. Yes, the boys are having fun on the beach, hooking up with random hot girls throughout the video, but at the end of the video, it's all a big "WTF?". Granted, most pop videos have the stars dancing around in a club but for some reason, I just don't get this one. But I still like the track. I'm just waiting for them to ditch this way overdone promotional strategy alongside pretty much all the other UK acts.
Labels: MUSIC VIDEOS, THE WANTED
